The main purpose of any website is to be a functional tool for a business or brand. If it is not functional, does not work well for viewers, is poorly designed, or is otherwise incapable of working efficiently, it is a waste of time and money spent for its creation.
Do you get a lot of traffic to your site? How many of those visitors do you convert into clients? The truth is that it can be easy to double or triple the number of sales from the people who are already visiting your website. This is done through a process known as conversion optimization.